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LOOK CYCLES Tour de France Bike Frame Design
While freelancing with Look, I worked with the team to imagine new paint concepts for Team Cofidis’ bikes ahead of the 2025 Tour de France. The project focused on developing alternative designs that aligned with Look’s visual identity while bringing fresh energy to the iconic race bikes. Each concept preserved the recognisable Cofidis colours and signature design language, reimagined to stand out in the peloton at high speeds — bold, dynamic, and unmistakably Look.
The brief had some design limitations: The frame could only be 50% painted to keep weight low for the Cofidis racer's, and only the four colours of the iconic Look brand were allowed. These restrictions led me to use geometric patterns and textures to convey the Look visual language.
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