Contact

Developed in collaboration with No.6 Cycles following discussions around positioning the wheel as a visually distinctive product within the time trial category. The objective was to create a graphic that would remain visually active both at rest and at speed.

The final design was constructed using mathematically derived radial geometry, allowing the typography to shift perceptually as the wheel rotates. At higher speeds, the graphic resolves into a continuous optical form, while at lower speeds and when stationary it remains clearly legible as individual typographic elements.

Artwork was developed at full scale and aligned precisely to the wheel’s structure, ensuring accurate translation from vector file to physical component.